Is it really that easy to be different and more successful than those more than 300.000+ applications? Considering thousands of publishers trying to achieve this, it is clear that it is not that easy.
Steve Costello writes about the driver of the success of Angry Birds:
According to Hed, the driver for the success of Angry Birds has been the “relentless social media buzz,” which has helped it stand-out from the raft of other mobile games products available for iOS and other platforms. “Getting featured in the app stores is important, but it does not guarantee automatic success. Working together with great brands helps, as does having a tremendous product. At the end of the day, being phenomenally successful puts you in the news and generates increasingly more interest and more publicity,” he says.
"The most successful developers tend to be time-served veterans, who can trace their heritage back to early Palm OS and/or Symbian titles" says Steve on another blog post. He also adds that to be able to successful you have to adapt yourself to put yourself in the best position for the future.
Perhaps there is a message for the developers currently working away either alone or as part of a small team, struggling to generate interest in a crowded market dominated by established giants. The most important thing is to keep going, and continually evolve to target whatever the market “sweet spot” may be. Admittedly, this is no guarantee of success – but it does seem to be the best way to maximise the opportunities.
How do you feel about trying your chance on your application after such reports?
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