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| Amsterdam by Claude Monet |
Platform players and content providers
After Google’s presentation which is not touching any features or roadmap of their products, Microsoft’s presentation made their products look like “me too” product. Microsoft mostly mentioned about the example use cases by 3rd parties using their platform, Bing Maps.OpenStreetMap came to the scene providing their numbers like 600K registered with 4% actively contributing users. They tried to make it clear that the quality of their maps is more than enough, still adding the quality of the corporate users’ contributions is much better. Different use cases like, OpenCycleMap, RollStuhlRouting or NavFree were presented. Usage OpenStreetMap is free in contrast to others which can charge for high volume usage. You only need to share it, if you enrich their data. You still can keep your private data private, if you are presenting it on a layer.
TripAdvisor took the attention with some statistics in the beginning of the presentation, both from their own and the market's. Their application is being downloaded 25 times per minute, while they have 23M unique users and 600M reviews/opinions in a month.
Saying 43% of the people research travel via mobile and 94% research for local activities, he exemplified some of the features of their mobile application like audio tours, self guided tours or trip ideas as well as top rated POIs, tailored for different segments and tastes.
TripAdvisor also talked about their JSON API which is for only selected partners and their mobile widget for hotels which do not have mobile experience.
“Location is a great contexual filter, but it is not enough”
This was a quote from Ed Parsons of Google. Saying the filter should be extended to have both intent and personalization in addition to location to make the LBS individual, he added soon each Google Maps will be unique.Paul Berney from Mobile Marketing Association (MMA) added time to the filters to complete the “contextual relevance”, who/where/when/what. He was saying the restaurant search should be returning different results for different times of day as: highlighted the SoLoMo buzz word adding that the social filters provide more help to the users, like they value reviews of the friends more than others. MMA also quoted Gerd Leaonhard, “Advent of mobile and social is the end of lying”.
TripAdvisor was highlighting their features which are tailored for different segments and tastes.
Roaming
It was interesting hearing that much about roaming during the Location Summit as a former Technical Product Manager responsible for roaming products and location enablers at Turkcell Technology. It was either both mentioned by the presenters and asked by the audience.In response to a question, Malvinder Jutley from Vodafone was telling that they cannot perform positioning while the subscriber is abroad.
Roaming came to the topic mostly during discussions about content, like TripAdvisor. After providing statistics like 55% of the EU travelers used smartphone while abroad and 58% turn data roaming off, TripAdvisor was saying their users want “something that is content rich, easy to use and practical while roaming”. While their application can provide the content offline preventing roaming charges to the subscriber, it turned out that they also work closely with the operators to integrate HPLMN operators’ data roaming package ads in their application.
See also
- Location Business Summit 2012 - Operator's point of view
- Location Business Summit 2012 - Indoor location
- Location Business Summit 2012 - Location based advertising and augmented reality
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